Search engine optimization refers to improving your site to become visible when people search Google, Bing, and other search engines for products or services relevant to your business. More visibility in search results means more chances to get noticed and attract new and existing customers.
Why is SEO important?
For a clear understanding of what SEO is, let us break it down into three elements:
- Organic search results: Unlike paid ads, organic search results are ranked by search engines rather than by advertisers. In organic search results, you cannot buy higher rankings for your page.
- Organic traffic quality: The relevance of the search query and the content of your website for the user. Your site gets high-quality traffic when people are interested in the products, information, and other resources you offer. Quality SEO takes advantage of how search engines match users’ search intent with the pages in the SERPs.
- Quantity of organic traffic: The number of users reaching your site through organic search engine results. The top SERP results are a lot more likely to get clicked, so it’s essential to rank relevant pages as high as possible. You’re more likely to get conversions if you attract high-quality visitors to your site.
How does SEO work?
People use search engines when they have a question and look on the internet for answers. It’s a computer program that looks for clues to get you the right results when you search. Search engines use algorithms to figure out which pages to rank for a particular keyword. Search engines work in three stages: crawling is the first stage, indexing is the second stage, and ranking is the third stage.
Search engines use complex algorithms to figure out what results will be the most useful to the user when they type or speak a query into the search box. You could get organic results from articles, videos, images, local business listings, and any other type of content.
On-page SEO Basics
What is on-page SEO?
‘On-page SEO’ is the process of optimizing web pages to get better rankings in search engines. This includes things like content, HTML code, and navigation.
Why is on-page SEO important?
If your page is relevant to the search query, Google looks at the content. One of the things Google looks for is keywords.
You need to do more than include keywords in your content to optimize your on-page.
Google’s algorithms also consider other relevant content on a page when determining which search result is most relevant. There are probably more relevant results if you don’t mention the breeds on your page about dogs.
Introduction to technical SEO
Using technical SEO, you can ensure that your website is search engine friendly to humans and robots. Technical SEO includes meta tags for SEO, page speed, mobile optimization, etc. So, if your site has errors in these areas, you will lose rankings for a long time until they are fixed.
SEO isn’t just on-page and off-page because Technical SEO is just as important. Actually, they’re all related because some On-Page and Off-Page metrics are also reliant on Technical SEO.
Link building basics
To put it simply, link building is the process of obtaining links from other web pages back to your own. Links drive referral traffic and increase your site’s authority for all marketers and business owners.
The Importance of Link Building for SEO
Links are important because Google gives a lot of weight to them. Google says:
“Generally, webmasters can make their sites rank higher by getting more high-quality links to their pages.” Imagine we have a site that promotes the wind turbine gear that we sell. And we’re in competition with another company that offers wind turbine gear. The number of links on each of our pages is one of the factors Google looks at when deciding how to rank our sites.
